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Introduction to UX Mapping Methods
Consider user story mapping as a facilitated conversation that brings everyone along for the journey.
Day 1
Empathy Mapping
Empathy Mapping is where the user’s mindset is deciphered and understood. It illustrates user attitudes and behavior including what the user says, thinks, does, or feels.
Day 2
Customer Journey Mapping
Customer Journey Mapping is visualizing the process of the customer journey to create a holistic view of customers’ interaction with a product or service in order to fulfill a specific goal
Day 4
Experience mapping
Experience maps push limits of thinking, generalize the concept of Customer Journey Mapping by visualizing end to end experience that any person goes through in accomplishing a goal
Day 5
Service Blueprint
Consider service blueprints as a succession to customer journey maps. Similar to customer journey maps, blueprints are helpful in complex scenarios spanning many service-related offerings.
Day 5
Conclusion
UX Mapping formulates a basis for your decision making, helping you achieve aligned results, a deeper understanding of your customers and organization and eventually making your brand grow.
Day 1
Align and Define the Challenge
Day 1 is getting aligned and understanding the challenges that call for solutions. We define the challenges and map a journey to follow.