End-to-end UX strategy, research, and design for an AI assistant that transforms how global executives access and apply academic research on digital transformation
Intensive User Research and Testing, UX/UI Design, AI Strategy, Information Architecture, Rapid Prototyping, Design System
Higher Education / Academic Research
Transformed complex academic research into accessible, decision-ready insights for non-technical leaders.
Introduced AI-driven summarization and contextual delivery to reduce information overload and improve clarity.
Built a scalable assistant experience tailored to diverse executive decision-making styles and needs.
From literature study to executive decision-making archetypes
Identified distinct research behaviors that shape how users explore, validate, and act on information
Research to Understand User Behaviour, Business Fit, and Technology Opportunities
Explored how researchers navigate complex data ecosystems and where current workflows break down.
End-to-end UX strategy, research, and design for an AI assistant that transforms how global executives access and apply academic research on digital transformation
Intensive User Research and Testing, UX/UI Design, AI Strategy, Information Architecture, Rapid Prototyping, Design System
Higher Education / Academic Research
Design principles framed as reasoned tradeoffs, not claims
Balanced clarity, control, and intelligence to guide how AI supports—not replaces—research thinking
Making research accessible, contextual, and decision-ready
We reimagined how academic research is consumed—moving beyond static reports to an interactive, AI-powered experience that surfaces relevant insights, context, and implications in real time.
Bringing the research experience to life
We translated complex research workflows into a refined, high-fidelity interface—designed to make exploration intuitive, insights accessible, and decisions effortless.
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