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Unifying 30+ brands into a single, scalable commerce platform

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Intelligaia partnered with Colibri Group to standardize cart and checkout across 30+ brands through a single, atomic, brand-themable design system.

UX & Functional Audit, Design System Architecture, Atomic Component Library, Frontend Engineering, Storybook & Dev Handoff

Atomic Design, Design Tokens, Multi-brand Systems

Defined a shared commerce system across 30+ brands
Standardized interaction patterns across cart and checkout flows
Enabled scalable multi-brand experience through a design system
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Expertise in scaling multi-brand commerce systems across enterprise environments.
Cross-functional team aligning design systems, UX strategy, and engineering to standardize cart and checkout.
Proven approach to building atomic, brand-themable systems that balance consistency with flexibility.

Why Intelligaia

Designing a responsive commerce system across every device

A fully responsive UI system was built to ensure cart, checkout, and payment experiences remain consistent across web, iPad, and mobile. The system adapts seamlessly across breakpoints while preserving interaction behavior, layout structure, and brand theming.

From inconsistent brand experiences to a unified commerce system

Through a structured audit and system-first approach, Intelligaia identified common patterns and defined a unified foundation for consistent, scalable commerce experiences

Intelligaia partnered with Colibri Group to standardize cart and checkout across 30+ brands through a single, atomic, brand-themable design system.

UX & Functional Audit, Design System Architecture, Atomic Component Library, Frontend Engineering, Storybook & Dev Handoff

Atomic Design, Design Tokens, Multi-brand Systems

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End-to-End Alignment from Design Tokens to Production

Front-end engineering worked alongside design from day one, so every Figma component had a developer-ready twin — structured props, state contracts, accessibility behavior, and tokenized theming wired to the same source of truth.

Building a Structured Atomic Design System for Enterprise Commerce

An atomic design system was implemented as a production-ready foundation for 30+ brands, using a structured token architecture and single source of truth. Components were defined with full state coverage and edge-case handling, ensuring consistent and reliable cart and checkout experiences.

One checkout, every brand, every payment path

The final system delivered a unified cart and checkout experience across all brands, ensuring consistent user interactions and seamless payment flows. It enabled faster onboarding of new brands and supported scalable growth without rethinking core commerce experiences

Partner with Intelligaia to Innovate

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